Master Copywriter Reveals The 4 Step "Borden Formula" That Can Help You Capture People's Attention When Speaking...

Gary Bencivenga is a marketing master who is respected by the top marketers around the world.

One of his "Bencivenga Bullets" has a great article titled...

The "Borden Formula" for Giving a Great Speech ...or Writing a Potent Headline

It's written for public speakers and salesletter writers, but it's got some cool information for anyone who speaks in front of people and wants to learn a way to speak and grab people's their attention.

In the article he gives 4 things that Richard C. Borden taught people to imagine when they were speaking.

(Borden was Administrative Chairman of the Department of Public Speaking at New York University. He was also one of the nation's most popular speakers and sales trainers, as well as an author of books on selling and public speaking.)

Borden taught people 4 emotional outbursts that he to imagine the audience saying whenever you speak.

Here are the 4 emotional outburts:

1. "Ho hum!"
2. "Why bring that up!"
3. "For instance?"
4. "So what?"

Read the article about what these mean and see an example of how they work.

Don't miss the part at the end of the article about the "shake-me-awake-at-three-a.m." test for powerful headlines.

See the article here:

The "Borden Formula" for Giving a Great Speech ...or Writing a Potent Headline
(I updated this link. It was broken. Now it works!)

P.S. Like I mentioned already... I believe powerful preaching has to come from the anointing of the Holy Spirit to have lasting, life-changing affect, but I believe that we need to learn all we can about speaking in exciting and powerful ways.

P.P.S. If you haven't signed up for my new FREE E-Class...
"A Simple Formula To Easily Improve Your Talks"
(THE FORMULA: 4P + V = Improved Talks)

You still have time. We have 16 people so far who are going to be a part. Here are the details again...


When: Thursday, November 5th @ 10am PST/1pm EST Duration: Approx. 45 minutes
Cost: Nada - just your time
Where: Online! In my virtual classroom. Sign-up at the link below and you'll be emailed the link for the class.
Who Can Attend?: Any youth pastor. You ARE allowed to invite fellow youth pastor friends.

**How Do You Sign-Up?**
If you would like to join the others who have already signed up to attend this virtual class, then here's all you have to do...

Go to this link and enter your name and email.
http://www.lasting-student-ministry.com/eclass

P.S. If you have any comments about his 4 Step method (or the eclass), then let me know. Post them below.